Podcast: Play in new window

Subscribe: RSS

Avoid these nine mistakes most entrepreneurs make when trying to develop their companies into a luxury brand:

1. Not telling a story.

2. Not having a cohesive and comprehensive approach to attract clients.

3. Overlooking your highest perceived value.

4. Being a commodity that people don’t trade up for.

5. Selling to the buyers’ logical mind instead of the emotional part of the brain.

6. Thinking you are a luxury brand without taking all the steps to become one.

7. Not pricing products and services correctly.

8. Not feeling confident to offer one’s own work for a high price.

9. Not realizing the era of transparency is here. (Yelp.com)

Action Step: Identify things that are commodities that are branded. Typically commodities come from the ground – diamonds, orange juice, beef, but can be anything that is made of identical composition. Corn flakes, oatmeal, refridgerators, faucets, glasses, china. Notice how they differentiated themselves. Now think of professionals – realtors, doctors, plumbers, accountants, plastic surgeons. Who’s the best? How do you know? How are YOU branding yourself – what are you known for? What are you good at? What do people think of when they think of you? Think of 3 words you want people to use to describe you and then pay attention to that behavior.
Write in your wealth journal: Wealth Mini-Course & Journal by Linda P. Jones

Sponsor: Audible – Get your first audiobook for FREE today. Over 150,000 titles to choose from for your iPhone, Android, Kindle or mp3 player. This is the way I “read” more books and stay ahead of the curve. Visit Audible and get your first audiobook free!

Be Wealthy & Smart,™ is a personal finance show with self-made millionaire Linda P. Jones, America’s Wealth Mentor.™ Learn how to build wealth, make money, and have financial freedom. Introduction to principles of wealth building you won’t hear about from your financial advisor. Learn how to get rich, the 6 Steps to Wealth, the Twin Pillars of Wealth Building™: Invest Like Billionaires™ and Create Your Luxury Brand™ Business.

To subscribe to the podcast, please use the links below:

Click Here to Subscribe Via iTunes

Click Here to Subscribe Via Stitcher on an Android Device

Click Here to Subscribe Via RSS Feed

Leave a Review for the Podcast

If you haven’t done so already I would love if you took a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show and I’m aiming for 100 5-star ratings before the end of the year!

To receive my thank you gift to you for your review, send a quick email to my assistant at Support@LindaPJones.com letting her know you left a review, and we’ll send you an audio recording, “Secrets of Billionaires”. It’s 20 minutes about how the ultra-wealthy are planning to make a (another) fortune and you can too!

To leave a review, click HERE. When you get to the next page, click the blue button “Listen in iTunes”, listen to an episode, and click on “Ratings and Reviews” across from my photo. I so appreciate it!

Start shifting your thoughts to believe ”more wealth than you think” is possible for you, by getting my series, ”21 Days to a Wealthy Mindset”, free! Click HERE.

Want financial freedom?

Get your free report: "3 Easy Steps to Maximize Your Wealth Building". You're about to learn 3 things to accelerate your wealth building, that you won't hear from most financial experts.

GIVE IT TO ME!

Please check your email. Thanks